Getting Started
Getting Started with FairAds AI
Learn how to set up your account, explore screen inventory, and launch your first DOOH campaign.
Welcome to FairAds AI! This guide provides an overview of how the FairAds AI Advertiser platform (app.fairads.in) works and how you can get up and running quickly.
🏁 Step-by-Step Overview
Getting your brand on high-impact outdoor screens takes just a few steps:
🔑 Key Concepts to Know
Before creating your first campaign, familiarize yourself with these core terms:
- Digital Out-Of-Home (DOOH): Digital screens placed in high-visibility public spaces (malls, airports, tech parks, transit hubs, retail stores).
- CPM (Cost Per Mille): The cost to deliver 1,000 verified viewer impressions across selected screens.
- Loop & Play Slots: Screen time is divided into repeating loops (e.g., 60-second loop with 6-second or 10-second ad slots).
- Verified Impressions: Footfall telemetry captured near screens using computer vision sensors and location intelligence.
📑 Next Steps
- Check out the Quickstart Guide to launch your first campaign in 5 minutes.
- Read Core Concepts for deep dives into bidding, impressions, and ad specifications.
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