New Campaign Builder

The Campaign Builder (/campaigns/new) guides you through planning, selecting screens, assigning creatives, and booking DOOH advertising campaigns.

🛠️ Step-by-Step Campaign Builder Wizard

Step 1: Strategy & Objective

In the Strategy step, define foundational campaign parameters:

Campaign Name: A descriptive name for tracking (e.g., Summer Launch - Bengaluru Malls).
Objective: Select primary goal (Brand Awareness, Event Promotion, Store Traffic, Product Launch).
Budget: Set total campaign budget limit in ₹.
Flight Dates: Select start date and end date.

Step 2: Target Audience

Define audience targeting parameters to filter matching screen inventory:

Demographic Focus: All, Male-skewed, Female-skewed, Youth, Working Professionals.
Venue Categories: Malls & Shopping Centers, Corporate Tech Parks, Transit Hubs (Metro/Airports), High Street Retail.
Day-Parting & Peak Hours: Morning commute, Lunch hours, Evening rush, Weekend peaks.

Step 3: Plan & Screen Selection (Interactive Map)

The Plan step features an interactive map view (AvailableScreensMap):

Map Pins: Screen pins indicate real-time availability and footfall density.
Filtering:
- Filter by City (Bengaluru, Mumbai, Delhi-NCR, Hyderabad, Pune, Chennai).
- Filter by venue type and budget envelope.
- Filter by CPM range.
Screen Details Drawer: Click any screen pin to view resolution, operating hours, average daily footfall, and available loop slot count.
Add to Campaign: Add individual screens or bulk-select screen packages.

Step 4: Creatives & Media Assignment

In the Creatives step:

Select existing media assets from your Media Library.
Upload new ad images or video files (MP4, PNG, JPG).
Assign specific creatives to screens based on aspect ratio (16:9 landscape vs 9:16 portrait).
Open AI Studio directly from the builder to generate or adapt creative graphics.

Step 5: Booking, Review & Wallet Authorization

In the final Booking step:

Order Summary: Review total screens selected, flight duration, expected total impressions, and effective CPM.
Itemized Invoice Breakdown: Review screen rental costs, platform fees, and applicable GST.
Wallet Deduction: Authorize payment from your Wallet Balance.
Submit Order: Click Confirm & Book Campaign to submit for moderation.