Dashboard Overview

Monitor company-wide advertising performance, active campaign status, impressions, and audience insights.

The Dashboard (/dashboard) serves as the central command center for advertisers on FairAds AI. It provides real-time aggregates of your company-wide DOOH advertising performance across India.

📈 Dashboard Layout & Bento Grid

The dashboard layout is structured into actionable widgets:

+-------------------------------------------------------------------------------+
|                        CAMPAIGN STATUS KPI CARDS                              |
|   Active (Live) | Scheduled | Limited Delivery | Under Review | Completed     |
+------------------------------------------------------+------------------------+
|                                                      |                        |
|              BUSINESS METRIC CARDS                   |   AUDIENCE OVERVIEW    |
|   • Total Spend       • Total Impressions            |   • Age Distribution   |
|   • Avg. CPM          • Active Screens               |   • Gender Breakdown   |
|                                                      |                        |
+------------------------------------------------------+------------------------+
|                        RECENT CAMPAIGN PERFORMANCE LIST                       |
|   Campaign Name | Status | Start / End Date | Impressions | Total Spend       |
+-------------------------------------------------------------------------------+

🔢 Key Sections Detailed

1. Last Computed Timestamp

Located in the upper right header, the Last Computed timestamp displays the exact IST time when your company-wide analytics were last updated from screen telemetry logs.

2. Campaign Status KPIs

Active: Campaigns currently running live on screens.
Scheduled: Approved campaigns set to launch in future dates.
Limited Delivery: Campaigns where some allocated screens are temporarily offline or experiencing play disruptions.
Under Review: Newly submitted campaign orders awaiting moderation approval.
Completed: Finished campaigns (within the last 30 days).

3. Business Metrics

Total Spend (₹): Aggregate investment across all active and past campaigns.
Total Impressions: Verified total viewer count across all screen locations.
Average CPM (₹): Effective cost per thousand impressions achieved across campaigns.

4. Audience Overview

Visual breakdown of target audience demographic distribution:

Gender Split: Male / Female percentage split detected by optical sensors.
Age Groups: Age distribution categories (18-24, 25-34, 35-44, 45+).

5. Recent Campaigns List

Interactive table listing active and recent campaigns with direct links to view detailed performance metrics.